Performance-based Google Ads · for Shopify retailers
We Drive Online Sales For Physical Retail Stores — Or We Keep Working Until Your Ads Hit Target ROAS
Google Ads management built exclusively for brick-and-mortar retailers with an online shop. No setup fees. No retainers. Paid only on attributable revenue above a 5X ROAS.
- Built for physical retail stores
- Mobile-first Google Ads
- No setup fees or retainers
- Paid only above 5× ROAS
Why retailers come to us
If you've worked with a Google Ads agency before, one of these probably sounds familiar.
The five failures below are not accidents. They're structural features of how traditional agencies are built. We've re-engineered around each one.
-
My agency handed my account to someone junior who didn't understand my business.
Why it happensSmall agencies route clients to high-turnover account managers. The senior people who sold you the retainer disappear after onboarding.
How kPixies is differentkPixies caps client count deliberately. Your account is run by the senior operator end-to-end.
-
They kept pushing me to increase my budget even when results were bad.
Why it happensPercentage-of-spend pricing pays agencies more when you spend more — even if results are getting worse. Their advice is structurally compromised.
How kPixies is differentkPixies earns nothing from your ad spend. Fees come only from revenue generated above the 5X ROAS floor. Incentives are aligned.
-
I found out my conversion tracking had been wrong for months.
Why it happensDuplicate tags, unfiltered test orders, broken Shopify purchase events. Decisions get made on inflated data, and nobody flags it.
How kPixies is differentA Shopify-specific tracking audit is the first thing we do — before any campaign work. You see exactly what's correct and what isn't.
-
I think they were mixing branded searches into my results to inflate performance.
Why it happensMost agencies run brand and non-brand keywords inside one mixed campaign. You pay full acquisition-grade CPC on clicks to your own store name, and Google's optimiser quietly siphons acquisition budget onto high-converting brand clicks. The account looks healthy. New-customer growth stagnates.
How kPixies is differentBrand and non-brand run in separate campaigns with hard negative-keyword walls between them. Brand CPC drops, more of your budget actually reaches real acquisition, and the 5X guarantee is measured on your whole ad programme — verified in your own GA4.
-
I've been burned by guarantees before — there's always a catch.
Why it happensMost guarantees are sales tools: long contracts, upfront fees, vague metrics, or fine print that makes them unenforceable in practice.
How kPixies is differentMonth-to-month. $0 upfront. Specific metric. Measured in your GA4, not ours. And we only take on stores where we can credibly clear the floor — which is what makes the guarantee possible.
Any great relationship is based on trust
"kPixies exists so retailers never have to gamble on 'traffic' again. Only pay for provable sales."
Built by a Retailer. For Retailers.
Peter Benes helped grow a brick-and-mortar dancewear store into the largest retailer in its national vertical — a 13,000 sq ft space operating a warehouse with nationwide shipping.
Along the way, he spent his own money on advertising that promised results and delivered reports. He learned Google Ads, Shopify, and analytics by necessity — because when it's your store and your money, you learn fast.
kPixies exists because Peter believes the agency model is broken for small retailers. Instead of charging you whether he wins or loses, he built a model where he only earns when you earn.
"I built this system because I was tired of burning cash on 'traffic' instead of sales. When you've spent your own money on ads that don't convert, you learn exactly what matters for a small business, and what doesn't."
"I only get paid when you get paid. That's not marketing, that's a strategic partnership."
Credentials
- Google Ads Expert (Search, Shopping, Video)
- Google Analytics (GA4) Expert
- 25+ Years in Retail & Digital Marketing
- Shopify Select Partner
- Google Search Console & Merchant Center
- AI for Marketing & SEO for AI
Today, kPixies is a small, dedicated team managing up to 20 stores at a time. We don't hand you off to junior account managers or automate away the expertise. Every client gets hands-on attention from people who understand both the retail business and the technical side of performance marketing.
How the model works
A performance guarantee is only as honest as the fit behind it.
Any agency can promise results. Very few will turn down business to protect the promise. We believe in what we do — and because we do, we're careful about who we take on. The 5X guarantee exists because the fit is checked before the engagement starts.
-
You apply. We pre-qualify.
We look at your site, your margins, your product feed, your existing tracking, and your market. If the fundamentals can credibly clear 5X, we take you on. If they can't, we tell you directly — often with a clear picture of what would need to change. We believe in what we do, so we're careful about where we point it.
-
Below 5X ROAS, you pay $0.
No setup fees. No monthly retainer. No percentage of ad spend. We rebuild your tracking, configure GA4, build the campaigns, and run them daily — all at our cost. If your total ad-attributable ROAS doesn't clear 5X in a given month, we invoice nothing for that month.
-
Above 5X, our fee scales 1:1 with ROAS — capped at 16%.
Revenue share only activates once total ad-attributable ROAS crosses 5X, verified in your own GA4. At 5X ROAS we earn 5% of attributable revenue; at 10X we earn 10%; at 16X+ we earn 16% — that's the cap, regardless of how high performance goes. Total marketing cost (ad spend + our fee) is engineered to stay at roughly 20% of the revenue it generates.
The money, spelled out
See exactly what you'd pay at every ROAS.
Move the sliders. The calculator uses the real fee rule: $0 below a 5X ad-attributable ROAS, and above 5X the fee scales 1:1 with ROAS, capped at 16%. Fee is calculated on attributable revenue — never on ad spend.
Ad-attributable ROAS
5.0X
What you keep (revenue − ad spend − fee)
$3,750
kPixies share
5%
$250
In this scenario you keep $3,750 after ad spend and fees.
Budget over $2.5k/month? Apply through the form below — larger accounts get a slightly different tier structure.
Bottom line: total marketing cost (ad spend + our fee) is engineered to stay at roughly 20% of revenue. You keep the other ~80%. Compare that to the industry's typical setup fee + 10-20% of ad spend + monthly retainer.
- < 5X ROAS $0 Our guarantee — you pay nothing.
- 5X ROAS 5% of attributable revenue Floor — where the fee begins.
- 6X ROAS 6% of attributable revenue
- 7X ROAS 7% of attributable revenue
- 8X ROAS 8% of attributable revenue
- 9X ROAS 9% of attributable revenue
- 10X ROAS 10% of attributable revenue
- 11X ROAS 11% of attributable revenue
- 12X ROAS 12% of attributable revenue
- 13X ROAS 13% of attributable revenue
- 14X ROAS 14% of attributable revenue
- 15X ROAS 15% of attributable revenue
- 16X+ ROAS 16% MAX Capped — we never earn more than this.
Fee is calculated on attributable revenue, not ad spend. Every sale from every paid Google click — brand and non-brand — counts toward the 5X floor.
Recent results
Real stores. Real numbers. Verified in their own GA4.
Every figure below is total ad-attributable revenue measured in the client's own GA4 — the same standard we'd use to measure your store.
-
Baby store
- Ad spend
- $27,600
- Attributable revenue
- $450,000
- ROAS (verified)
- 16.27×
Brick & mortar retailer, Canada. 1 year. Verified January 2026.
-
Dancewear retail store
- Ad spend
- $9,430
- Attributable revenue
- $157,000
- ROAS (verified)
- 16.63×
Brick & mortar retailer, USA. 1 year. Verified January 2026.
-
Glass blowing studio
- Ad spend
- $3,700
- Attributable revenue
- $48,700
- ROAS (verified)
- 13.17×
Classes and glass-blown products, USA. 1 year. Verified January 2026.
Applications reviewed within one business day.
What clients say
"Over the past 2 plus years, I have been working with Peter Benes. It has been a game-changer for my online retail business… He has achieved outstanding results, giving me a high return on my ad investment — sometimes as high as 20 times."
Quick questions
About the kPixies offer.
The short version of the most common questions. For the fully-worked answers — pricing math, brand vs non-brand campaign structure, the tracking setup — the full guide is at /what-is-roas/.
What happens if you don't hit 5X ROAS?
You pay us $0. That's the guarantee. If your total ad-attributable ROAS doesn't clear 5X in a given month, we don't invoice you anything. We absorb the risk because we're confident in our methodology — and because we only take on accounts where we believe the floor is credibly reachable.
What's the minimum ad spend required?
We can start with a monthly Google Ads budget as low as $500. We actually prefer starting smaller and growing your budget only as we demonstrate returns. Any unused budget rolls into the following month.
Can I cancel anytime?
Yes. There are no long-term contracts. You can stop at any time. We earn continued business by producing attributable revenue, not by locking you into a contract.
How do you track which sales come from ads?
Through precise conversion tracking configured in your own Google Analytics (GA4) and Google Ads accounts — most accounts need a rebuild of the tracking layer before the numbers mean anything. Only directly attributable online purchases count toward the ROAS floor. View-throughs and in-store visits driven by ads are never counted toward our fee. You keep 24/7 access to every number we use.
Do you manage Meta/Facebook/Instagram ads?
No. We focus exclusively on Google Ads — Search, Shopping, and YouTube. Specialising in one platform is what lets the guarantee work; paid-search intent converts for retailers in a way that paid-social generally doesn't, so pointing your ad budget there is the most credible way to clear 5X.
What's the catch?
No catch — but there is a fit check. We absorb the downside risk, which only works if we're selective about which accounts we take on. Peter personally pre-qualifies every applicant. If the margin, product-market signal, or tracking can't credibly support 5X, we say so directly instead of taking the engagement and underperforming.
How long until I see results?
Most campaigns begin generating trackable revenue in the first 30 days. Month one is usually below target while Google's algorithm learns and we rebuild tracking and campaign structure. Campaigns typically strengthen into the 5X+ range by month two or three. The 5X floor still applies in the meantime — under-target months invoice $0.
What retail categories do you work with?
Physical retailers across clothing and fashion, home goods and decor, sports and recreation, toys and games, dancewear, jewellery, and some niche manufacturing/distribution B2B. The common thread: a physical store with a Shopify site doing roughly $1M–$5M in annual revenue.
Don't take our word for it
Ask any AI about kPixies.
We're confident enough in the model that we invite you to put it to a third party. Click a service below and it opens with a detailed prompt about kPixies already loaded — you can ask follow-up questions from there.
View the prompt we send
Loading prompt…
Most agencies can't survive this test. We built kPixies to be transparent enough that any AI — trained on the open web — can explain exactly what we do and why it works.